Stop guessing. Start talking to your customers.
Goji Insight, the all-in-one workspace for running customer interviews.
Register your interest now for early access and half price at launch.
What we say and what we do are two very different things.
People happily say yes to an idea, because it costs them nothing. What they've actually done, and what they've spent time and money on, shows whether your hypotheses hold up. Goji Insight is built for those conversations.
Survey
- What people think they'll do
- Yeses that cost them nothing
- Numbers, but rarely the reason why
Qualitative customer interview
- What they did the last time it happened
- What they've tried, and what it cost
- Whether they'll spend time or money on it
The method we use internally with startups and larger companies.
Now you get the same professional tools, so you can do it yourself.
Structured prep
Ready-made templates for market discovery, product discovery, problem interviews, solution interviews and pricing interviews. Guides, questions and hypotheses in one place.
Built-in CRM
Track every contact, segment and past conversation. Use your own customers, people from our network, or pay us to find them for you.
Transcripts & insights
Calls are transcribed automatically. The tool flags whether your hypotheses were answered and highlights the key insights, so you can share them with your team.
Recruit & pay
We recruit the right people for your specific case and target group. You pay their incentive in one click.
Privacy and GDPR
We make sure the people you talk to are contacted the right way, and that GDPR is followed all the way from the first message to consent and recording. That goes for when we reach out for you and when you do it yourself.
1,000+customer interviews run with the method, for startups and large companies alike.
Who it's for
Startups, scale-ups and founders
You have an idea or a new product, and want to know if it's worth going all in before you build.
- Real answers from customers, not just friends.
- Know if the idea holds up before you spend months building.
- Insight you can point to when you talk to investors.
Product and innovation teams
You have a concept inside a larger company, but nobody knows yet if customers want it.
- Answers from real customers before you build.
- Evidence leadership can make a decision on.
- All your insight in one place, ready to share.
Here's what you get
- Early access before launch
- Half price at launch
- Help shape what we build



- 1,000+
- customer interviews run with the method.
- 50+
- startups and concepts validated, and counting.
- NOK 100,000+
- is what it can easily cost to have someone recruit and interview for you. With Goji Insight, you do it yourself for a fraction of the price.
The method has been used in companies large and small, across several industries.
Questions and answers
- What is Goji Insight?
- A tool that brings everything around customer interviews together: templates and interview guides, a built-in CRM, participants, recordings, transcripts and insights you can share with your team. It's built on the method we use internally with startups and larger companies.
- Do I need experience with customer interviews?
- No. You get ready-made templates and interview guides based on the method we use ourselves, so you have a structure from your very first interview.
- Where do I find people to interview?
- Use your own customers, people from our network, or pay us to find the right participants for you.
- What does it cost, and when does it launch?
- Pricing and launch date aren't set yet. People on the list hear first, and get half price at launch.
- What happens when I register my interest?
- You get early access and hear from us before launch. If you like, you can tell us what you need or book a 15-minute call. Both are optional.
The studio behind Goji Insight
Goji Studios is an innovation studio in Oslo. We test ideas with real customers for large and mid-sized companies, before they spend millions building them. If you want help now, get in touch with us directly.
Validate your idea
We test your idea with real customers, and you get the evidence you need to decide your next step.
Reach your customers
We find the right people to talk to, and can run the conversations together with your team.
Courses
We've run innovation courses for over a hundred participants. Get in touch if you'd like a course for your team.